Earlier this week, Adidas hinted that it was entering into the metaverse. “Most likely nothing,” tweeted the sportswear model enigmatically when asserting a partnership with Coinbase. That nothing is now one thing, and that one thing appears like a partnership with one of many largest NFT manufacturers round, the Bored Ape Yacht Membership.
The BAYC Twitter account tweeted an image of an ape sporting an Adidas hoodie. On the hoodie are the logos of Adidas, the Bored Ape Yacht Membership, G-Cash and Punks Comedian.
The image is all there’s to go on for the time being; consider it as a teaser for a yet-to-be-announced challenge. Maybe restricted version BAYC NFTs or some BAYC-inspired Adidas clothes. Decrypt has reached out to Adidas to verify the partnership. G-Cash and Punks Comics additionally tweeted Adidas-themed silhouettes.
Adidas additionally partnered with Coinbase on November 24, and it additionally emerged that Adidas now owns some digital land in The Sandbox. All indicators, together with a November 22 tweet, “adiVerse anybody?” point out that Adidas is plunging into the crypto metaverse, a loosely outlined on-line world powered by cryptocurrencies.
Non-fungible tokens, just like the Bored Ape Yacht Membership, are thought of key to the metaverse since they’re persistent on-line identifiers that may house owners can use to signify themselves throughout completely different on-line areas. The Bored Ape Yacht Membership is a set of 10,000 digital apes. BAYC gross sales have now grossed greater than $800 million because the challenge launched earlier this yr, making them the fourth-largest NFT challenge round.
Punks Comic is a punchy NFT Comedian that creates comedian guide characters out of CryptoPunks characters and their collectors, together with Beanie, an NFT investor. CryptoPunks preceded the Apes; they’re a set of 10,000 avatars which have grossed greater than $1.6 billion so far. Punks Comedian is a spinoff challenge of CryptoPunks. It’s far smaller, having generated $131 million in gross sales.
Gmoney is an NFT collector based mostly in Puerto Rico; he is additionally a normal accomplice at Delphi digital’s INFINFT. He rose to prominence after paying 140 ETH for a CryptoPunk in January 2021.
No matter’s going to occur, it is clear that Adidas is storming forward with the metaverse.
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