Dwell Nation Desires To Flip Live performance ‘Magic Moments’ Into NFTs


  • Dwell Nation’s CEO Michael Rapino mentioned the corporate is contemplating branching out into NFTs.
  • Throughout a quarterly earnings name, he mentioned that Dwell Nation is trying to observe in NBA High Shot’s stead with “magic moments” NFTs.

Dwell Nation is exploring the potential for turning “magic moments” from live shows into NFTs. 

Throughout the firm’s quarterly earnings name final week, Dwell Nation CEO Michael Rapino spent a lot of the time allotted to questions discussing his outlook on blockchain tech and the promise of non-fungible tokens (NFTs). 

“We’ve all discovered from High Photographs on the NBA,” mentioned Rapino. “We envision Dwell Nation with {the marketplace} and taking a look at a few of its live performance moments as magic moments that we may mint and connect to our ongoing ticket festivals and particular moments.”

Rapino additionally added that Dwell Nation was “deep in exploration” concerning the promise of NFTs. “Now we have an excellent crew that’s been engaged on this and dealing with the Mark Cubans of the world and others who’re good on this area,” Rapino mentioned, including that he thinks Dwell Nation will come out with an fascinating NFT live performance angle sooner or later. 

“We expect it’s a good way for us to have interaction with our followers,” Rapino mentioned. 

His pleasure over NFTs additionally applies to Ticketmaster, a subsidiary of Dwell Nation Leisure Inc. In actual fact, Ticketmaster is already engaged on the way it can incorporate NFTs into tickets. 

“They’re working already with sports activities groups and festivals and everybody else about how they’ll layer an NFT on a ticket,” Rapino mentioned, including, “You’ll be able to mint a ticket and mint an NFT proper on high of a Ticketmaster platform and ship it the way you need.” 

Ticketmaster may then—in line with Rapino—promote these NFTs and bridge them with no matter NFT market a buyer is utilizing, like OpenSea

The NFT growth

It’s not stunning that Dwell Nation is contemplating leaping on the NFT bandwagon. With over $2 billion gross sales in Q1 of 2021, the demand for NFTs has surged. The cryptographically-unique tokens may be related to content material comparable to art work and music, lending shortage to digital media.

NFT basketball collectibles sequence NBA High Shot, which Rapino is drawing inspiration from for Dwell Nation’s NFT play, noticed buying and selling volumes of $32 million in a single day earlier within the 12 months.

In the meantime, others are already exploring the potential of blockchain for ticketing. Mark Cuban, crypto fanatic and proprietor of the NBA franchise Dallas Mavericks, just lately introduced that the franchise is contemplating using blockchain tech to promote tickets for video games. 

The music trade can also be dabbling with NFT tickets; earlier this 12 months, rock band Kings of Leon launched their newest album as an NFT, with one version together with an precise live performance ticket alongside perks comparable to front-row seats for all times.

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