Musician Tom Holkenborg, aka Junkie XL, is auctioning off a non-fungible token (NFT) that may present the fortunate winner with a “Soundtrack Of Your Life.”
Holkenborg, who has composed the scores to movies together with Mad Max: Fury Highway and Zack Snyder’s Justice League, will create a singular 20+ minute “personalised audio odyssey” for the public sale winner, based mostly on an interview with the winner.
Holkenborg mentioned that he is curious to experiment with blockchain and its clear and decentralized strategy in a press launch accompanying the announcement. “Beneath the hype, it nonetheless feels fairly punk rock and DIY, and I imagine that main prospects exist inside the Blockchain to assist empower creators,” he mentioned. “I assumed the Soundtrack Of Your Life was my likelihood so as to add one thing totally different and make one thing completely distinctive,” the composer added.
The “Soundtrack Of Your Life” NFT can be auctioned off on AmplifyX, an NFT platform constructed on the Tezos blockchain, with bidding commencing on June 16 at midday EST.
It’s going to type a part of a set of labor put up on the market by Holkenborg, together with his first authentic non-film-related work since 2012, the one “Regardless of All That Was.” It’s going to additionally embrace three audio-visual artworks from the musician alongside visible artist House Renders (Juan Piana).
Non-fungible tokens, or , are cryptographically distinctive tokens that may be related to digital content material, enabling the proprietor to show possession of that content material. Whereas they’ve predominantly been related to visible content material like art work (akin to Beeple’s record-breaking $69 million public sale sale) and video clips (akin to ), they are often related to any digital content material, together with music.
Holkenborg conceded that “I am actually not first within the NFT area,” and certainly, a number of musicians have already launched NFT tasks. Rock band Kings of Leon launched their newest album, When You See Your self, as an NFT, whereas EDM artist 3LAU made $11 million by promoting an album as 33 particular person NFTs. Even the likes of Mick Jagger and Dave Grohl have explored the area of interest in current months.
The area appears to be like set for progress, too; crypto pockets supplier Ledger just lately appointed former Apple Music exec Parker Todd Brooks as their head of NFTs, with a quick to hyperlink “the artist and NFT communities” and develop “NFT administration merchandise.”
One side of NFTs that hasn’t proved standard, nonetheless, has been their environmental affect. This 12 months, artwork portfolio platform ArtStation backtracked on plans to make use of the tokens following a backlash from customers.
In a bid to go off criticism, Junkie XL’s NFT public sale will make use of the Tezos blockchain, which makes use of a much less energy-intensive proof of stake consensus mechanism than the proof of labor system employed by Ethereum. The public sale may even donate 10% of the gross to Leonardo DiCaprio’s Earth Alliance charity.
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