MicroStrategy CEO to launch the world’s first Bitcoin ‘playbook’ for companies


The enterprise enterprise agency entered the Bitcoin area final yr amidst fears of inflation and a depreciating greenback. It’s now urging different companies to do the identical.

The playbook

Enterprise analytics firm MicroStrategy will quickly launch Bitcoin Company ‘playbook’ yesterday, as per a tweet by agency CEO Michael Saylor. It will likely be launched on the “Bitcoin Summit 2021” occasion hosted by the agency subsequent week.

Final yr, Saylor pushed his agency to shift most of its treasury property into Bitcoin, amidst rising inflation, fears of a bleak financial system, and customarily detrimental sentiment about fiat currencies amongst a small a part of the company sector.

The agency, throughout three purchases, picked up over a billion {dollars} value of Bitcoin, together with a $650 million convertible be aware buy in December. This was not together with Saylor’s personal Bitcoin purchases for his private portfolio.

And now, MicroStrategy is championing the trouble for different companies to shift a few of their property into Bitcoin. Within the upcoming playbook (scheduled for a launch in an occasion on February 3), the agency will lay out authorized, governance, and monetary issues for different companies to contemplate and refer from, CEO Saylor stated.

It’s the identical groundwork that MicroStrategy adopted for its personal buy. Saylor stated:

“We’re going to open-source our #Bitcoin Company Playbook, an array of paperwork masking governance, authorized, monetary, technical & accounting issues.

As such, the playbook’s launch will itself be offered by MicroStrategy CFO Phong le, who will walkthrough companies and attendees about key strategic and operational issues and related steps to contemplate for companies integrating Bitcoin right into a treasury reserve technique.

Different occasions and Bitcoin plans

The playbook’s launch on Feb. 3 is a component of a bigger occasion hosted by MicroStrategy, one that may characteristic different crypto companies, business leaders, and focus on an array of Bitcoin-related matters.

A few of the occasions, as seen here, are a Bitcoin macro outlook technique, a company technique, authorized issues, and monetary and accounting issues for companies to take as they buy the asset.

In the meantime, the Bitcoin purchases are usually not ending for MicroStrategy anytime quickly. In a separate tweet yesterday, Saylor stated that shifting ahead, the agency would proceed to take a position any “extra money flows into Bitcoin” and purchase extra of the asset as a part of its broader company plans.

However who’s promoting to them?

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