Playboy Unwraps Its Miami Seaside NFT Assortment


  • Playboy has partnered with SuperRare to launch an NFT assortment at Decentraland Artwork Week.
  • The Miami Seaside Artwork Assortment will characteristic 5 NFTs, together with a photograph of a Playboy Bunny from 1970.

As most individuals will inform you, they only purchase Playboy for the articles. Possibly they need to begin trying on the photos.

The life-style model behind the enduring journal has partnered with SuperRare to launch its first NFT assortment with the platform—Playboy’s third in complete—to be featured at Decentraland Artwork Week tomorrow, July 10. 

The exhibition, titled the Miami Beach Art Collection, options artwork by Ayla El-Moussa, REK0DE, Jon Noorlander, MBSJQ, in addition to an authentic {photograph} of a 1970 Playboy Bunny on water skis. As a result of, effectively, Miami. 

Picture: Playboy

“Playboy has all the time taken dangers in relation to exploring new artwork varieties, and digital artwork is a pure subsequent step of that evolution!” Liz Suman, VP of Artwork Curation and Editorial at Playboy, informed Decrypt.

She added: “I requested the artists to discover three highly effective themes related to Playboy’s previous, current, and future: a uniquely Miami aesthetic, the ever-evolving cryptocurrency panorama that Playboy is deeply embedded in, and Playboy’s iconic emblem.” 

Based in December 1953 by Hugh Hefner earlier than televisions—not to mention computer systems and cell phones—have been on a regular basis home items, Playboy has leveraged new artwork varieties and applied sciences as they’ve arisen. It is also confirmed keen to stoke controversy and spur dialog. Stepping into the NFT area—which registered $2.5 billion in gross sales for the primary half of 2021—makes good sense.

Suman stated, “Our aim is to construct on our 67-year-old historical past of championing artists and collaborating in collaborations that ignite significant conversations about censorship, sexuality, freedom of expression.”

NFTs, or non-fungible tokens, are digital deeds that dwell on a blockchain and signify possession in a digital or bodily good. To protect authenticity, Playboy says every artist will mint their respective NFT themselves by way of the Ethereum blockchain after which switch the NFT to Playboy to promote.

SuperRare, based in 2017, is a blockchain-based digital artwork market, a spot for creators and collectors to interact. Although the artwork can be hosted on SuperRare’s platform, it is being promoted in collaboration with Decentraland, a digital actuality platform powered by the Ethereum blockchain. Throughout the Decentraland world, customers can create, expertise, and monetize what they construct and personal. Suman stated that Playboy “labored intently” with the Decentraland workforce on the launch.

Decentraland Art Week runs July 8 to 18. The Miami Seaside Artwork Assortment went on public sale at the moment.

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