The Weeknd Releases Ethereum NFTs through Tom Brady’s Autograph Platform



In short

  • The Weeknd is launching NFTs through Tom Brady’s Autograph platform, in collaboration with Billboard and The Infinite.
  • The seven Ethereum NFTs will probably be auctioned beginning immediately through OpenSea.

The Weeknd (a.ok.a. Abel Tesfaye) not too long ago celebrated a significant milestone when his hit single “Blinding Lights” marked 90 weeks on Billboard’s Sizzling 100 chart—an all-time document. Now he’s celebrating the document with a sequence of limited-edition NFT collectibles launched by Tom Brady’s Autograph platform and the OpenSea market.

The seven Ethereum NFTs mark a collaboration between the artist, Autograph, music business publication Billboard, and collectible playing cards startup The Infinite. The Weeknd not too long ago released physical trading cards impressed by the milestone through his official web site.

The NFTs are currently listed on OpenSea, and auctions for every will start this afternoon and run into Thursday. Six of the NFTs characteristic footage from the “Blinding Lights” music video, whereas the opposite reveals The Weeknd on the quilt of Billboard. All seven NFTs have been digitally signed by the artist.

The Weeknd’s first NFTs on Autograph—co-founded by Brady, the NFL icon—have been anticipated because the musician joined the corporate’s board of administrators in October. He’ll assist launch Autograph’s music collectibles vertical, following the platform’s preliminary sports activities focus and gradual enlargement into leisure (together with licensed movie NFTs).

“The identical method that we had Tom Brady, Tiger Woods, and our different athletes lead the sports activities vertical into the world,” Autograph CEO Dillon Rosenblatt advised Decrypt final month, “we see The Weeknd main our music vertical and pulling in folks which can be near him … after which constructing out an identical group of true thought leaders within the house, led by Abel.”

An NFT is a blockchain-backed token that proves possession for a digital merchandise. Ethereum is presently the main platform for NFT collectibles, and the market has ballooned all through 2021, with an estimated $22 billion in trading volume up to now this 12 months.

Earlier Autograph drops have been minted on Polygon—a layer-2 scaling resolution for Ethereum that cuts down on charges and power consumption—and launched completely by the DraftKings Market. The Weeknd’s first drop bucks each traits, albeit with a considerably smaller assortment dimension than different Autograph drops.

Autograph was based in April and launched its first NFTs in August that includes Brady, the seven-time Tremendous Bowl champion and growing crypto and NFT advocate. Since then, the platform has launched NFT collectibles from fellow athletes like Woods, Simone Biles, Tony Hawk, Wayne Gretzky, and Naomi Osaka.

Whereas immediately’s drop marks The Weeknd’s first challenge with Autograph, he has already launched NFTs on one other platform. Again in April, he launched digital collectibles on Nifty Gateway, producing greater than $2 million from the sale.



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