WWE, Blockchain Inventive Labs Ink Deal to Launch NFT Market

World Wrestling Leisure (NYSE:WWE) has signed an settlement with Blockchain Inventive Labs, to launch a non-fungible token (NFT) market for licensed digital WWE tokens and collectibles, the corporate introduced Wednesday.

  • Blockchain Inventive Labs is a brand new NFT enterprise and artistic studio owned by FOX Leisure and Bento Field Leisure.
  • Blockchain Inventive will work intently with WWE to create NFTs capturing memorable moments in wrestling, together with WWE Superstars and occasions reminiscent of WrestleMania and SummerSlam.
  • With the intention to participate within the WWE NFT market, followers will want entry to the WWE digital pockets via Eluvio which can then enable them to buy collectibles utilizing conventional foreign money or cryptocurrency.
  • In a current observe, Citi mentioned WWE, online game writer Activision, FormulaOne Group, Discovery Inc, ViacomCBS are anticipated to profit from NFTs.
  • “This new partnership permits us to deepen our relationship with FOX, as we proceed to discover new and artistic methods to interact our passionate fanbase,” mentioned Scott Zanghellini, WWE Senior Vice President, Income Technique and Improvement.

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